![]() While he is liable to deliver superficial braggadocious verses, he shines when he’s telling you his life story and that’s why I think he’s been able to blow up the way he has in recent years. That is his biggest strength–his storytelling. Cole makes it easy for his audience to understand his flaws and insecurities in the stories h e tells. You don’t have to print out the lyrics and bust out a red sharpie, a dictionary and an encyclopedia (or more realistically, just check Rap Genius) to figure out what he’s trying to tell you. You know exactly what Cole is talking about when he raps. He’s not a complicated rapper, but his writing style is a demonstration of the value of being clear and direct. I wasn’t bumping 2014 Forest Hills Drive when it came out and it took about six months of critical acclaim for me to realize that his music was undeniable.
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